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Polychain Capital
Polychain Capital
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App Store Optimization (ASO) Consultant



Posted on Friday, June 30, 2023

Please note: We are looking for a part time contractor/consultant;This role will be 5-10 hours per week.

At Structure, we have an opportunity for a driven, creative & analytical ASO consultant to take ownership of our App Store & Google Play listings, manage and optimise our store presence in order to improve our rankings and maximise our install rate. You will assess best practice around ASO while working closely with our growth, analytics, and product design teams, as well as senior stake holders in order to define and implement strategy across our apps.

Key qualities and experience we are looking for:

  • Previous experience running ASO initiatives
  • A good understanding of Fintech and Crypto markets and app stores
  • Organised, analytical and detail-oriented with ability to work under own initiative and as part of a globally dispersed team
  • Excellent communication skills – both verbal and written (English language)
  • Energy, drive & an obsession with monitoring and iterating for optimisation

Responsibilities will include:

  • ASO strategies: Develop, manage, and execute best in-class ASO strategies across the App Store (Apple) and Google Play Store (Android)
  • Store pages optimisation: Creation, maintenance, and optimisation of all elements of app store presence which includes text, asset and keyword definition – in multiple languages.
  • A/B test strategies: Test, track and optimize A/B tests on the app stores for increased download conversion rate and increased store page traffic.
  • KPI ownership & reporting: Store page conversion rate, organic acquisition, and store ranking; provide accurate and insightful live and post-performance analysis to stakeholders.
  • Organic growth strategies: Work closely with growth team on identifying, planning, executing, and measuring opportunities to stimulate our organic growth.
  • Analyse the strengths and weaknesses of the competitor products, as well as identifying potential opportunities to capitalise upon.
  • Provide recommendations for localization in new markets – including revised keywords and metadata.
  • Identify New Opportunities: Stay ahead of trends and test new opportunities in both stores as/ when they become available