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PR & Branding Specialist / Manager (RWA)

Matrixport

Matrixport

Marketing & Communications
Singapore
Posted on Oct 18, 2024

About Us

Established in 2019, Matrixport is the world's leading hub for all-in-one crypto financial services. We are committed to building an entry-grade ecosystem for the crypto space, by providing every user with a personalized super account that integrates products and services of crypto assets trading, investment, loan, custody, RWA, research and more. Through our diverse products and services, we empower users to achieve sustainable earnings from their crypto investments.

Matrixport holds licenses such as the Hong Kong Trust or Company Service Provider (TCSP) & Money Lender License, an Appointed Representative (AR) in the UK. We are also registered as a Money Services Business (MSB) in the US and a member of Switzerland’s FINMA SRO-VFQ, ensuring our services meet the highest global standards and providing users with secure and compliant crypto financial solutions.

As Matrixport continually reshapes the business landscape of crypto assets appreciation at the core, we continuously introduce our offers, and keep integrating the crypto sectors to create a closed-loop ecosystem for crypto services, making it easy for everyone to access the crypto space and enjoy potential earnings of cryptocurrency.

About the Role

We're looking for a dynamic PR & Branding Manager to elevate Matrixdock's brand. You'll craft compelling narratives, build strong media relationships, and drive market awareness. This pivotal role involves shaping Matrixdock's brand identity and driving market awareness. It requires a self-starter with a strong passion for storytelling and brand building. Join us in shaping the future of TradeFi & DeFi.

Responsibilities

  • Develop and execute comprehensive PR and branding strategies to support business objectives
  • Create engaging contents across various channels (blogs, social media, press releases) to build brand awareness and thought leadership.
  • Manage media relations, including pitching stories, conducting media interviews, and tracking media coverage.
  • Oversee social media channels, crafting compelling content and engaging with the community.
  • Coordinate participation in industry events, conferences, and webinars.
  • Conduct market research and competitor analysis to inform strategic decisions.
  • Collaborate with cross-functional teams to ensure brand consistency.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3+ years of experience in PR, branding, content creation or digital marketing.
  • Strong writing and editing skills.
  • Proficiency in social media platforms and content management systems.
  • Experience in the finance, fintech or blockchain industry is preferred.
  • Knowledge in RWA would be a plus.
  • Excellent communication and interpersonal skills.
  • Fluency in both Mandarin Chinese and English is required;
  • Immediately available will be preferred.

Key Performance Indicators (KPIs):

  • Media coverage and sentiment analysis.
  • Brand awareness metrics.
  • Content creation and publication.
  • Social media engagement and follower growth.

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